Demand is being pulled by Robe’s coastal lifestyle, heritage village charm and strong tourism/short-term rental crowd that keeps buyers chasing low-volume listings (Airbnb ADR ~$279, occupancy ~49%). People are paying up for lifestyle plus capital upside, which helped house values rise about 3% last quarter and close to 9–10% year-on-year, keeping six-month momentum positive even if it trails hotter metro markets. The main caution is limited rental yield (around 3%) and soft rental supply, so balance lifestyle optimism with the concentration risk even as tight approvals and planning-led infill keep new stock restrained and growth prospects steady.