Clarity, Confidence, and Credibility in Every Property Decision

PropCred was founded with a simple goal -to make property buying in Australia transparent, data-driven, and fair.

In a market often dominated by hidden information, inflated marketing, and one-sided advice, PropCred provides an independent alternative –property reports built on evidence, not opinions.

Why PropCred Exists

Across much of the developed world -from the USA to Canada and the UK -property data is open, consistent, and buyer-friendly. Buyers can easily access neighbourhood trends, price histories, and demographic insights.

In Australia, the opposite is often true.
Essential information is fragmented, paywalled, or controlled by industry groups. Transaction costs are high, housing supply remains tight, and buyers are left navigating a system that seems designed to benefit everyone except them.

PropCred was created to address this imbalance -to give home buyers and investors access to the same depth of intelligence used by professionals, but in plain language and at an accessible price.

Our Work

PropCred’s reports combine verified property data, demographic and behavioural insights, and machine-learning analysis to give buyers a full understanding of value, potential, and risk.

Each report helps answer the questions that matter most:

• What’s the real, data-based value of this property?
• How do local demographics, infrastructure, and lifestyle trends shape its future potential?
• What are the hidden risks or opportunities others might overlook?

The result is a clear, unbiased view of every property -backed by data, explained in simple terms, and ready to guide confident decisions.

Why It Matters

Buying a home is one of life’s biggest financial decisions, yet most Australians make it with limited information. First-home buyers, in particular, face enormous pressure -competing in a market defined by scarcity, speed, and FOMO-driven tactics.

Without independent insights, many overpay or invest in the wrong areas, leading to years of financial strain. PropCred exists to prevent that -by arming buyers with objective analysis and real understanding before they commit.

The Founders

Prakash brings over a decade of experience in investment management and asset strategy, where he helped funds and portfolio managers deliver consistent returns to investors through disciplined analysis and data-driven decision-making.He has served as a consultant and board advisor to several FinTech and PropTech startups across Australia and ASEAN, focusing on market intelligence, product innovation, and growth strategy.

With a deep understanding of how capital, data, and real assets intersect, Prakash founded PropCred to bring the same level of analytical rigour and transparency used in institutional investing to everyday property buyers — helping them make smarter, more confident decisions grounded in evidence, not emotion

Michael Grant -Co-Founder, Property & Market Strategy
A respected name in real estate investing and development consulting, Michael has spent 15+ years advising on commercial and residential projects across Australia. His experience in structuring development deals, assessing land value, and navigating planning systems gives PropCred its on-the-ground credibility and deep understanding of property fundamentals.

Li Wei Chen Co-Founder, Data Science & Technology
Li Wei is a machine learning engineer and data scientist who has worked across tech companies in the US, Europe, and Australia. His expertise lies in predictive modelling, geospatial analytics, and large-scale data systems -powering PropCred’s valuation engine and advanced property intelligence models.

Our Mission

To level the playing field in Australian property by providing transparent, data-driven insights that help every buyer -from first-home purchasers to seasoned investors -make confident, informed decisions.