Palm Cove’s draw sits in its globally lauded beach, boutique resort lifestyle and strong short-stay rental performance, so lifestyle buyers and investors chase the handful of available homes rather than oversupplied stock. Median houses around $1.1m and units near $470k have kept climbing over the past year, and the past six months remain firm as limited listings fail to satisfy steady enquiries. Buyers should weigh exposure to tourism cycles and coastal-weather events, with upside seen in luxury repositioning and premium short-stay products.