2306/350 William Street, Melbourne VIC 3000
2306/350 William Street, Melbourne VIC 3000
Small footprint | 23rd floor exposure | buyer beware of size discrepancies | no open home access
The decision rests on whether the buyer accepts that a sub-40mยฒ flat in a well-regarded tower carries a liquidity discount at resale. The 35-38mยฒ size ambiguity introduces valuation riskโlenders may balk at anything under 40mยฒ for standard mortgages, and future buyers will compare against newer micro-apartments in the same precinct. The opportunity lies in the holding yield, where a median $475 weekly rent against a ~$305,000 entry point yields gross around 8%, which is strong for the CBD. This property is best held as a rental investment, not a primary residence, given the compact layout.
The competitive edge here is the building itself. The Hassell architecture and 24-hour security are rare for this price bracket, putting the property in a different class from generic high-rises. Its position opposite Flagstaff Gardens and within walking distance to three universities makes it a natural target for graduate students or young professionals who value lifestyle over space. That demographic skews the risk toward shorter tenancies but maintains occupancy. The buyers it serves best are those with cash reserves who can absorb a flat value plateau and prioritise cash flow over capital growth.
Comparable sales in the buildingโif drawn from strata recordsโtend to cluster around $290,000 to $320,000 for similar north-facing one-bedrooms, reinforcing the realism of the current price. Any buyer should confirm the exact recorded lot size with the owners corporation before exchanging, not rely on the agentโs figure.
Independent, Unbiased Research Report for this property by PropCred Analyst teamย
Market Insight:
Melbourne’s core is defined by its unparalleled lifestyle proximity and tightening supply, attracting a broad buyer pool of owner-occupiers, downsizers, and investors. Sustained demand is driven by urban renewal, low vacancy rates, and robust sales activity, supporting solid price growth. Future prospects are underpinned by scarcity and gentrification, though affordability pressures and an easing of supply tightness present emerging headwinds for the market’s resilience.