Demand is being driven by Whitsunday tourism jobs, beachside lifestyle, the new Cannonvale Community Hub and stronger retail, which has kept vacancies around 1.65% and inventory under a month. Buyers are attracted by reliable yields (roughly 4.6% on houses and 6.6% on units), ongoing population growth, and an entry price that still undercuts many southern coastal rivals. Tight approvals and short days-on-market have kept the price trend positive across the past six months, building on double-digit house growth and near-18% unit gains, though stretched affordability and scarce new supply are the principal risks should sentiment soften.